Wednesday, December 8, 2010

Simon Says…


The holidays are here! Throughout the year we are all busy with our lives, especially in today’s world of uncertainty and economics upon which our success so largely depends.  When giving during the holiday season, choosing a special gift for the person you love is so much more meaningful than just buying something off the shelf.  Here at Rock N Gold Creations, I specialize in unique fine jewels that are worn for a lifetime of that special meaning! Giving a special piece in times like these will always remind us we are together, no matter what life will bring us. Take a few moments to tell us your thoughts about that one special person to whom you would like to give a gift that keeps on giving for a lifetime. We will make it a reality!

Happy Holidays!
Simon Mattar
“Before you become a designer, creativity is all about growing yourself.  When you become a designer, success is all about creativity growing for others.”


Countdown to Christmas!


Happy Hanukkah, Merry Christmas, and Happy Kwanzaa to all our customers and friends! The countdown is on… there are just a few weeks left until Christmas!

You know nothing will excite someone you love more than to find a small box with their name on it under the tree on Christmas morning. Rock N Gold has a wide selection of beautiful gifts in any price range, from fine watches and men’s items to custom jewelry designs. Tell us about the person you’re shopping for – their preferences, style, and tastes – and we will help you pick out the perfect gift in your price range. You can be sure it will be the best gift they receive. Call to make an appointment today!

Our December Birthstone: the Blue Zircon


The zircon is a famous gem of many colors, known for hundreds of years for its luster and fire. Zircon is found in many Asian countries, notably Sri Lanka as well as in Brazil, Australia, and East Africa. Colorless when pure, the zirconium silicate takes on various shades due to impurities. The brilliance and beauty of this gemstone makes it very popular and is reasonably priced in comparison with most other gems. The wide variety of colors of zircon, its rarity, and its relatively low cost make it a popular stone. It is often looked upon as an affordable diamond substitute, but is, in fact, a valuable gem in its own right.


Zircon comes closer to resembling diamond than any other natural gem. Its powerful luster and intense fire gives it splendor that no other natural gem but diamond can surpass. Colorless zircon can be distinguished from diamond by its strong double refraction and lower level of hardness. It must be treated with care, as it can crack or chip if banged too hard. For this reason, care must be also be taken when cutting zircon.

The blue variety of zircon is ofen known as Starlite. It is similar to aquamarine, topaz, indicolite tourmaline, and blue spinel.

Do you Like us, with a capital L? Then Like us on Facebook!


Rock N Gold is now on Facebook and we invite you to find our page and Like us there! You’ll get all our latest news, interesting links, special offers, and photos of our amazing custom-designed pieces. It’s a great way to stay in touch with us as well.


We invite you to recommend our Facebook page to your Facebook Friends who are also interested in fine jewelry or gold buying.

FACEBOOK-ONLY OFFER!
From now through the month of December, everyone who Likes us on Facebook will automatically be entered in a random drawing to win a $25 gift card good towards any purchase or service at Rock N Gold Creations! You’ll also receive a free cleaning, inspection, and refinishing of your fine jewelry just in time for the holidays! So just click through, and click “Like” today!

What is the “Evil Eye”?


Many cultures have a superstitious belief that anything new, precious, or beautiful must be protected from the envy of others, otherwise it will be jinxed with the Evil Eye. They believe such a look can cause injury or bad luck for the person at whom it is directed, out of envy or dislike.

To ward off the Evil Eye, these cultures developed jewelry featuring a blue stone shaped to look like an eye. The jewelry can be elaborate or consist of just a glass bead or turquoise or lapis stone in a simple setting.

The Evil Eye is also known as “Mal de ojo.” Mediterranean cultures and many others around the world believe in the concept, and especially protect newborn babies by pinning blue stones to their clothes. In many Latin American countries, parents will tie a red ribbon around the child’s wrist or ankle. In the Middle East the blue stone is often combined with the image of a hand, known as the Hand of Fatima, or khamsa.

Victoria's Secrets: The History of Jewelry, Part 2

Mesopotamia
By about 4,000 years ago, jewelry making had become a significant craft in the Mesopotamian cities of Sumer and Akkad, in what is now Iraq. The Royal Cemetery of Ur, where hundreds of burials dating 2900–2300 BC were unearthed, produced evidence from tombs containing many artifacts in gold, silver, and semi-precious stones, such as lapis lazuli crowns embellished with gold figurines, close-fitting collar necklaces, and jewel-headed pins. In Assyria, men and women both wore lots of jewelry, including amulets, ankle bracelets, heavy multi-strand necklaces, and cylinder seals.

Jewelry in Mesopotamia tended to be manufactured from thin metal leaf and was set with brightly colored stones (chiefly agate, lapis, carnelian, and jasper). You can see many different shapes including leaves, spirals, cones, and bunches of grapes. Jewelers made pieces for people and also to decorate statues and idols. They developed a wide variety of sophisticated metalworking techniques, such as cloisonné, engraving, fine granulation, and filigree.

Mesopotamians kept extensive and detailed records about the trade and manufacture of jewelry, which have also been unearthed at various archaeological sites. One record in the Mari royal archives, for example, gives the composition of various items of jewelry:
1 necklace of flat speckled chalcedony beads including: 34 flat speckled chalcedony bead, [and] 35 gold fluted beads, in groups of five.

Greece
The Greeks started using gold and gems in jewelry in 1600 BC, although beads shaped as shells and animals were produced widely in earlier times. By 300 BC, the Greeks had mastered making colored jewelry and using amethysts, pearl, and emeralds. Also, the Greeks were the first to create cameos, using Indian Sardonyx, a striped brown pink and cream agate stone. Greek jewelry was often less elaborate than in other cultures, with simple designs and workmanship. However, as time progressed their designs grew in complexity and different materials soon emerged.

Jewelry in Ancient Greece was mostly worn for public appearances or on special occasions. It was frequently given as a gift and was mostly worn by women to show off their wealth, social status, and beauty. Some jewelry was believed to give the wearer protection from the “Evil Eye,” or give the owner supernatural powers, while other pieces had a religious symbolism. Older pieces of jewelry were dedicated to the Gods. The largest production of jewelry in these times came from Northern Greece and Macedonia.

The Greeks created jewelry using two different methods: lost-wax casting and hammered sheet metal. Casting had been practiced since the late Bronze Age; however, in Greece, fewer pieces of cast jewelry have been recovered. The more common form of Greek jewelry was the hammered sheet type. Sheets of metal were hammered to thickness and then soldered together. The inside of the two sheets were filled with wax or another liquid to preserve the metal work. Different techniques, such as using a stamp or engraving, were used to create motifs on the jewelry. Jewels could then be added to hollows or glass poured into special cavities on the surface.

The Greeks took much of their designs from the outlaying areas of their empire, such as parts of Asia conquered by Alexander the Great. In their earlier designs, other European influences can also be detected. When Roman rule came to Greece, their influence began to be felt in jewelry design. By 27 BC, Greek designs were heavily influenced by the Roman culture. That is not to say that indigenous design did not thrive; for example, numerous multicolored butterfly pendants on silver foxtail chains, dating from the 1st century, have been found near Olbia, with only one example ever found anywhere else.

Rome
Although jewelry work was abundantly diverse in earlier times, especially among the barbarian tribes such as the Celts, when the Romans conquered most of Europe, jewelry changed as Roman designs developed. The most common artifact of early Rome was the brooch, which was used to secure clothing together. The Romans used a diverse range of materials for their jewelry from their extensive resources across the continent. They used gold and sometimes bronze or bone, and in earlier times, glass beads, and pearls. As early as 2,000 years ago, they imported Sri Lankan sapphires and Indian diamonds and used emeralds and amber in their jewelry.

In Roman-ruled England, fossilized wood from Northern England, called jet, was often carved into pieces of jewelry. The early Italians worked in crude gold and created clasps, necklaces, earrings and bracelets. They also produced larger pendants that could be filled with perfume.

Like the Greeks, Romans often used jewelry to ward off the “Evil Eye,” given by other people. Although women wore a vast array of jewelry, men often only wore a finger ring. Although they were expected to wear at least one ring, some Roman men wore a ring on every finger, while others wore none. Roman men and women wore rings with engraved gems, used with wax to seal documents, a practice that continued into medieval times when kings and noblemen did the same. After the fall of the Roman Empire, Roman jewelry designs were absorbed by neighboring countries and tribes.

Next month: The Middl Ages and the Renaissance

Tuesday, November 9, 2010

November’s Birthstone: The Fabulous Topaz


November’s birthstone is the fabulous topaz, a word that comes from Sanskrit and means “fire.” Citrines, which look similar to yellow topaz and possess similar qualities, are often also considered November’s birthstone.

The topaz is a clear, hard mineral stone found in Brazil, Sri Lanka, Pakistan, and Russia. It occurs in a wide range of colors including red, orange, peach, pink, gold, yellow, brown, and clear (sometimes confused with diamonds). The more intense the color, the more valuable the stone. Naturally pale to medium blue topaz can also be enhanced by irradiation to produce a more intense blue color. Although topaz is a very hard gemstone, it can be split with a single blow and should be protected from hard knocks.

During the Middle Ages, topaz was thought to heal both physical and mental disorders and prevent death. The Greeks believed it had power to increase strength and to make its wearer invisible, while the Romans believed it had power to improve eyesight. The Egyptians wore it as an amulet to protect them from injury.

In medieval times, it was also believed that topaz would bring wisdom to its bearer, which explains why it was so common to give topaz jewels to heads of state, ambassadors and other officials. It is sometimes called "Imperial Topaz" because red and pink topaz gems were used in the jewelry of the 18th and 19th century Russian Czarinas. The most famous topaz was originally thought to be a diamond: a 1,680-carat colorless topaz known as the "Braganza Diamond," set in the Portuguese crown jewels. 

The ring in Hans Holbein’s famous portrait of King Henry VIII is definitely a topaz, since no other stone with these colors would have been worthy enough for a king at that time. Today the topaz is worthy of becoming a treasured gift for your loved ones with November birthdays, or at any time of the year. Ask us about some of our beautiful creations featuring topaz or citrine today!

Victoria's Secrets: The History of Jewelry, Part 1


The history of jewelry goes back almost as far as the history of humanity itself. The first signs that have been found of people wearing jewelry come from Africa, where beads with holes have been found that date back 75,000 years in a cave in South Africa. In Kenya, beads made from ostrich eggshells have been date to more than 40,000 years ago.


Outside Africa, the Cro-Magnon peoples made crude necklaces and bracelets of bone, teeth, berries, and stone, which they strung on pieces of string or animal sinew. They also made buttons out of carved bone. Some jewelry included pieces of shells or mother-of-pearl. Carved bracelets made of mammoth tusks have been found in southern Russia. We first find indication of using metal in jewelry around 7,000 years ago, with copper.

In addition to the other giant leaps human civilization made in ancient Egypt, 3,000 to 5,000 years ago, jewelry design and manufacture first became a big part of human art and decor. The Egyptians preferred the luxury, rarity, and workability of gold over all other metals. The domain of the wealthy, jewelry began to symbolize political and religious power in the community. Ancient Egyptians also included jewelry in burial rituals, dressing corpses in their gold finery for the afterlife.


Egyptian jewelry was predominantly manufactured in large workshops attached to temples or palaces. The ancient Egyptians were big fans of bright colors, and so often used colored glass in conjunction with gold, in place of the natural colors of precious gems. There was a more brightly colored glass formation that mimicked nearly each gemstone. The different colors meant different things: for example, the Book of the Dead dictated that the necklace of Isis around a mummy’s neck must be red to satisfy the goddess Isis’s need for blood, while green jewelry symbolized new growth for crops and fertility. Although lapis lazuli and silver, which were also popular, had to be imported from outside Egypt, most other materials were found in or near Egypt. For example, Egyptians mined the queen Cleopatra's favorite gem, the emerald, in the Red Sea.

Egyptian jewelry designs began to spread around the region, and can also found in ancient Phoenician jewelry. As the manufacture and wearing of jewelry became more widespread, it was common to trade between the Middle East and Europe, as suggested by ancient Turkish designs found in Persian jewelry. Women began to wear elaborate gold and silver pieces that were used in ceremonies. This would soon usher in an era of elaborate and extravagant personal adornment. 

Simon Says...


Rock N Gold Creations has been in business for 18 years and we’re still rocking, with our new logo and website along with Facebook and Twitter accounts which will allow you to get all kinds of insights into what we’re doing and the jewelry industry, and to share us with your friends and family. Recommending our sites to your friends is the best way to show them why you voted us “Best of San Diego” for the fourth year in a row, and to take care of any of their jewelry needs.

I’ve been in the industry for more than 21 years, and even with the still-uncertain economy, the holiday season is around the corner and this is the time of year when we all really need to think of our family, friends, and what life is all about. It’s a time to be together and show each other that we are placed on this earth to live life to its fullest and learn what our true values are. By giving the gift of a unique designed piece of fine jewelry, you will show your special person the meaning of life and bring them special enjoyment of the season. We have created many special pieces of fine jewelry for our clients that have been treasured for a lifetime.

Best regards,
Simon Mattar

Wednesday, October 6, 2010

Victoria’s Secrets

Ladies! Is your jewelry box, like most people’s, cluttered and unorganized? Cleaning it up is easier than you might think, and it’s important! Storing your jewelry properly will help it will last for generations to come. Organizing it properly will also allow you to see it all so you can wear it more regularly. Let me share with you some simple ideas for making your jewelry box a worthy home for your precious items:

Don't jumble your jewelry.
Always store your jewelry in a clean, dry place, protected from dust. Keep it in a fabric-lined jewelry case, or a box with several compartments and dividers. If you use ordinary boxes, wrap each piece individually in soft tissue paper. This keeps your jewelry free from tangles and will help keep it from tarnishing. Many jewelry boxes don’t have enough compartments, and your jewelry gets jumbled together. Look for a box with many little compartments instead of a few larger sections.

Separate your everyday jewelry.
Jewelry that is worn often – like your watch, wedding ring set, a favorite pendant and earrings – can be placed apart in an accessible smaller box or tray. Find one you like so it can be left on top of a dresser. Many women don’t wear their beautiful pieces of jewelry because they overlook them or getting to them is difficult. Keeping jewelry in sight will help you find what you need and remind you of what you have. (Keep in mind, however, that a secure safe is still your best bet for your high-value gems and irreplaceable heirlooms.)

Hang it up.
Among the organizers available to buy are hanging clear plastic ones with numerous pouches. These organizers are a great way to keep your earrings separate and visible. Put one pair of earrings in each pouch to ensure that the posts will not scratch the other earrings. Hang it on the back of your closet door or even in your closet, as long as it’s in full view.

Making use of these simple tips will give your jewelry box a makeover and ensure you will be able to enjoy your jewelry for years to come. 

For a limited time, when you make an appointment with us to bring in your entire jewelry box so we can professionally clean your items for free, we’ll also help you organize your jewelry with complimentary baggies!

Best wishes,
Victoria Mattar

October’s Birthstone: The Opal


The gemstone of the month is one of our favorites, the magnificent opal, full of fire and a rainbow of different colors. Most fine opals come from the dry and remote outback deserts of Australia, where their origins are the stuff of myth and legend. Aborigines believe the creator came down to Earth on a rainbow, in order to bring the message of peace to all humans, and at the very spot where his foot touched the ground, the stones became alive and started sparkling with all the colors of the rainbow – the birth of the opal.

Opals are distinguished by their place of origin and color. There are dark or black opals, white or light opals, milk or crystal opals, boulder opals, opal matrix, “yowah nuts” from Queensland, and also Mexican and fire opals. Opal variations are practically unlimited. They all show that unique play of colors, except for fire opal, which due to its transparency is nevertheless also considered a fine opal specimen. Opals lacking the typical play of colors are simply named “common opal.”

Up to the first half of the 19th century, opals in jewelry were relatively rare. It was in the era of Art Deco that opals became popular for use in jewelry design, with artists of the time preferring them because of their subdued charm, well suited in combination with enamel, another very popular material of those days.

One unique characteristic of opals is their high water content - usually between 2 and 6 per cent, but sometimes even more. This can cause them to become brittle if stored in a dry place or exposed to heat over a long period of time. When dry, opals can turn pale and show fissures. Therefore, opal jewelry should be worn as often as possible, for the gemstone will receive the needed humidity from the air and from the skin of its wearer!

Almost 95 per cent of all fine opals come from Australian mines, with remaining five per cent mined in Mexico, northern Brazil, and also in Idaho and Nevada. Recently the stones have also been found in Ethiopia and in the West African country of Mali.

The best cut to bring out the play of color in a fine opal is a round or oval cabochon, or any other softly domed shape, depending on the raw material. Only the best qualities of fire opal are suited to faceting. Opals’ value is not only determined by the body color, transparency, and factors based on place of origin; it is also important if the stone is transparent, translucent, or opaque.

The most important criterion for determining the price of an opal, however, is the color, play of color, and pattern. If the color red appears when looking through the stone, all the other colors will also appear. The thickness of the opal layer is considered, along with the beauty of the patterning, the cut, weight, and finish. Finally, the total impression or “wow factor” will be decisive in determining how much you will pay for your opal. RGC has a large selection of opal jewelry designs. If you are interested in a valuable specimen, we can advise you, because it takes a real expert to know about the many criteria that determine the price.

Look for our New Logo and Website!


Our team is working hard on a brand-new website that will be filled with useful information and a more efficient design to help you with all your online needs and questions. Along with the website is a great new logo design you can already see on this page. Keep an eye out for those and connect with us online:

Become a Fan on Facebook
Follow us on Twitter

We’re building an online presence and will be making special offers and announcements, so help us spread the word!

Simon Says...

The gold market has reached another all-time high, with a good chance that it will peak another level before the end of the year. With this in mind, it’s a good time to start your holiday season shopping for gold, whether in fine jewelry or in gold coins and bullion.  Gold is a common currency that is traded worldwide, and that’s why in an uncertain economy the only thing that trades up is the gold and precious stones market. Please contact me with any questions you might have about either buying or selling gold. Here at RGC, I can serve you as a licensed dealer for the buying and selling of precious metals and stones, adding another trusted service to serve your needs. 

I look forward to seeing you soon!

Best regards, 
Simon Mattar

We Are A-List Winners for the 4th Year in a Row!


Thank you to everyone who voted for us to win first place in the “Best Jewelry Design” category on KGTV’s A-List for the fourth consecutive year! We know this is a sign of your faith in us to consistently deliver great customer service, unique and beautiful designs, and good value to all our customers. We are grateful for your continued support and will work harder than ever to deserve it!

Wednesday, July 21, 2010

Vote For Us!

Our fantastic customers (that’s you!) have helped us win the “Best Designer Jewelry” category in 10News’s A-List awards for the past three years in a row! We are nominated again this year and we’re counting on you to help us win again!


Our regular customers know there are many reasons to vote for Rock’n Gold Creations: our years of experience, our expertise, our friendly personalized service, our amazing selection of new and estate jewelry, and our commitment to the customer at every step, to name just a few. In the weeks to come, we’ll share some great reviews we’ve received from happy customers. Don’t wait – click now to vote!

Wednesday, June 30, 2010

Victoria's Secrets: Hot Jewelry Trends for Summer



Large Earrings:
Large earrings are back again by popular demand. This time around, they look a lot like the styles of the 1980s, with colorful gemstones that look beautiful near the face. Other earring styles that will take spring by storm include marquise-shaped “flutter earrings” comprised of multiple layers of metal layered strategically and made to look like bird wings when the wearer moves her head.

Colorful Bracelets:
Ladies who love to layer will enjoy this trend! Colorful bracelets, whether thick or thin, are all the rage for spring. Cuff bracelets have been very popular over the past two seasons. In spring consumers will shake things up by selecting versions in bright colors. The fine jewelry versions of this trend will feature colorful enamel, black paired with white gemstones, and shiny or matte metal versions.

Multi-Media Necklaces:
 The new necklaces evolve from the fall and winter versions, continuing to be large and colorful. “Shipwrecked” versions, in which many elements of the necklace are tangled and twisted, have hidden treasures and trinkets interspersed throughout the piece. Multi-Strand necklaces that connect in the back are the perfect option for ladies who are trepidations about layering necklaces themselves. Cascading chains with charms as well as mixing various metals are contemporary styles of this trend. Elongated “U” shaped necklaces are also going to be a pretty way to bring attention to simple cotton tops and flowing dresses. The “U” portion is made of beads typically and suspended by chain or fabric for a softer, vintage vibe.

Also hot this summer: Blackened Metals, esp. Sterling Silver and Mixing Metals, pairing Turquoise with Red, Evil Eyes, Fringe, Grey Diamonds, and High/Low Pairings

Courtesy: Jewelry Information Center


July’s Birthstone: The Glorious Ruby

Things are heating up! Glowing in the heat of the summer sun is July’s birthstone, the glorious ruby. Called the Rajnapura, or King of Gems, by the ancient Hindus, July’s birthstone is among the most highly prized of gems throughout history.

The word ruby comes from the Latin “ruber,” meaning red. It’s found as crystals within metamorphic rock, and is a variety of the mineral corundum, the second hardest mineral after diamond. Although corundum comes in a variety of colors, it’s considered a sapphire in any color except red, which is designated as a ruby. Rubies range in color from an orangey red to a purplish red, but the most prized ones are a true red in color. Large rubies are as valuable as they are rare.

Rubies have been mined for more than 2,500 years. The most beautiful ones come from Burma (now Myanmar), but quality stones are also found in India, Sri Lanka, Australia, Kenya, Tanzania, Afghanistan, Pakistan, and the United States. But strong worldwide production and the development of new treatments have increased availability and put rubies within the reach of most customers.

The red glow of the ruby is associated with love, heat, fire, passion, and even blood. In ancient times the ruby was considered to have magical powers, and was worn by royalty as a talisman against evil. It has been said that the ruby's red glow comes from an internal flame that cannot be extinguished, making a gift of this stone symbolic of everlasting love. Its hardness and durability – second only to diamonds – also makes it a perfect engagement gem.

RGC offers a variety of beautiful pieces featuring our July birthstone. If you’re celebrating a special occasion this month, whether it’s a birthday, engagement, wedding, or anniversary, make sure it’s one your loved one will remember.

Simon Says...

With the gold market poised to break another record, this is a great time to bring in your jewelry and precious items for us to evaluate the treasures your jewelry box holds. We can advise you to either re-design or repair your items, or we will pay you to recycle the ones you no longer wear. Analysts say that even at current levels, investors in gold have already made a profit of approximately 7.92 percent, and that investor desire for gold will remain strong and support higher prices. If you’re in the mood to invest, we have a good assortment of estate pieces at a great value for you or some one you know to enjoy! So Simon Says let’s rock your jewelry box by bringing it into our shop so we can do a free evaluation and cleaning for you!

Fine Estate Jewelry: Featured Item of the Month


This month’s estate selection features our July birthstone, the glorious ruby. Look at this beautiful ruby and diamond necklace set in white gold, in remarkable condition and recently cleaned and polished just for you.

Details:

25.95ctw Rubies

6.51ctw Diamonds

34.80grams 14k white gold

Cool as Ever Creation of the Month


From our Cool as Ever collection of original RGC designs by Simon, our featured piece this month is a stunning recently completed white and pink diamond ring.

Details:

RGC Designed Platinum & Rose Gold

Center Diamond: 2.29ct Radiant Modified Brilliant

Side collection diamonds: 1.12ctw Round Brilliant

Side natural pink diamonds: .65ctw Round Brilliant

23.14 grams Platinum/Rose Gold

Wednesday, June 9, 2010

Simon Says...

Last month I wrote about customer service and how to maintain your jewelry by cleaning at home. Home cleaning is never quite as thorough as what we can provide at Rock’n Gold Creations with our professional equipment, but it helps cut the heavy grime that can get into your pieces. That’s why it’s important to bring your jewels into the store regularly, for us to keep them looking bright, clean, and inspected and make sure they are properly maintained and dazzling when you wear them. Remember, wearing dirty jewelry is like wearing clothes that have not been to the cleaners and properly pressed. So Simon Says you need bring your jewels in at least every three months or more to keep them bright and properly maintained, at no charge to you!

Tuesday, June 8, 2010

What’s Up, Doc? Carats, Karats, and Carrots

When you’re shopping for jewelry you’ll often hear the words “carat” and “karat” tossed around, and it may seem like they’re interchangeable. But if you pay attention you’ll see that one type of carat – spelled with a C – refers to the weight of diamonds and other gemstones, while the other type – spelled with a K – refers to the purity of gold.

Diamonds and other gemstones are weighed in metric carats: one carat is equal to 0.2 grams, about the same weight as a paperclip. Just as a dollar is divided into 100 pennies, a carat is divided into 100 points. For example, a 50-point diamond weighs 0.50 carats. But two diamonds of equal carat weight can have very different values depending on the other members of the Four C’s: Clarity, Color, and Cut. The majority of diamonds used in fine jewelry weigh one carat or less.

The karat, on the other hand, is a measure of the purity of gold alloys. Karat value of gold (or platinum) is determined using the following formula: the mass of pure gold or platinum in the material divided by the total mass, then multiplied by 24. Therefore 24-karat gold is fine (99.9%), 18-karat gold is 75% gold, 12-karat gold is 50% gold, and so forth. This is why the higher the karat value, the more yellow the gold looks. When you buy a piece gold jewelry, the karat value is usually stamped somewhere on it.

The word “karat” comes from the Greek kerátion, “fruit of the carob,” as carob seeds were originally used as weights on precision scales because they were thought (wrongly) to have a uniform weight. In the past, different countries each had their own karat, roughly equivalent to a carob seed. In the mid-16th century, the karat was adopted as a measure of gold purity.

As for carrots… well, those are probably in your refrigerator right now, and including them in your diet will help ensure you have sharp enough eyes to enjoy the brilliance of your carats and karats!

Victoria’s Secrets: June is Wedding Season!

Getting engaged or designing wedding bands? Here are some tips for designing the ultimate personalized ring:

1. Inspect the jewelry he or she wears to get a sense of your beloved’s ring personality. For example, does she like to make a bold jewelry statement, or would she be happier with a more discreet design? Would he want a stone incorporated into his ring or just a plain band? Decide if you want the ring to incorporate an element of cultural significance or to have a certain sensibility (to look Asian or antique, for instance) to help narrow your quest. Also be sure to scope out rings people are wearing at work or as you go about your daily life; when you see one you like, make a note of it or even a sketch.

2. If you want to create something totally original, with your own custom design, the toughest part is pinpointing what you want the ring to say. It can be tough to translate emotions into a concrete form. Work with what you know: Try writing a paragraph -- or make a list of adjectives -- that describes how your mate makes you feel or his or her traits that inspire you. If words elude you, look for graphic imagery that does the job: a Mondrian painting, a soft romantic coverlet, earthy waves, or stars. Reference the list or image when browsing through ring designs.

3. Start the process early; allow six weeks or more for delivery of the ring once ordered, but there is also finalizing the ring’s specs, which may require some back and forth communication, not to mention the extra time it takes to hand-assemble a ring and to inscribe the inside, if desired.

Thursday, June 3, 2010

For Your Special Dads & Grads!

For this Fathers’ Day and Graduation, why not surprise your dads and grads with that special watch or sunglasses? Rock’n Gold Creations now carries an assortment of pre-owned Rolex, Patek Philipe, Raymond Weil, Cartier, and many other fine watches, and can also order new models for you at a great value. We also offer a great selection of fine estate jewels, all certified by Rock’n Gold Creations. Another gift idea that is sure to please is a selection from our assortment of Maui Jim sunglasses, some of the best polarized and fine designer glasses with great protection from the San Diego sunshine, just in time for summer for you or that special father or grad in your life. Make sure you place your order soon to receive your gift in time!

Friday, May 7, 2010

Make Mom’s Eyes Sparkle on Mother’s Day!

Who deserves the very best more than mom – the first woman in your life, the one who made you who you are today and loves you just the way you are? Flowers and chocolates may be nice, but for a gift that will really put a sparkle in her eye, nothing beats the glow of fine jewelry! This Mother’s Day, we have two different special offers:

1. Buy our NEW gift rewards card for $250 and you’ll receive an extra $100 when you use it to make a purchase.

2. Receive $150 off a purchase with minimum value of $1000.

This is the perfect time to make that special gift for mom, and take advantage of these special RGC offers just for Mother’s Day!

Simon Says...

In today's jewelry market, customer service is the name of the game to stay competitive in our industry. Here at Rock’N Gold Creations, customer service and top quality at great value is what we focus on. If you have any questions or thoughts about recycling, repairing, restoration and/or redesigning your jewelry, we are here for you.

Simon Says... bring in all your jewelry for a free cleaning and inspection so we can make your pieces shiny and like new again!

Thursday, May 6, 2010

Victoria's Secrets

Victoria writes:

I hope this finds you having a wonderful day! I'm reaching out to you to let you know Rock'N Gold Creations is offering a very special complimentary service right now. I know this recession has left many of us a little tired and worn down; we truly want to help you re-organize and re-energize! Therefore, we are offering a complimentary one-hour session you will not regret.

During this one-hour session you will have the opportunity to bring in your entire jewelry box, and receive ALL these wonderful services:

- Complimentary professional jewelry cleaning
- Complimentary verbal appraisals on your jewelry pieces. The gold market is still high – you may want to check values.
- We will check your jewelry pieces for loose stones.
- We will help organize your jewelry box the right way, and have jewelry baggies on hand for you.
- Enjoy wine and chocolate!

As always, we are available to discuss any recommendations, repairs, custom designs, and estimates to sell your jewelry. However, there is absolutely no pressure or obligation.

Most importantly, the purpose of this session is to get your jewelry cleaned and ready for spring and to get your jewelry box organized. Call today to book your appointment: 858-571-4560

If you would like to come in with your friends, family members, or co-workers, we can arrange and host a private party for you! Call me at 619-520-8480.

Feel free to share this email with your contacts, so they can enjoy our service too!

We look forward to hearing from you!

Monday, May 3, 2010

Jewelry Cleaning Tips

Soap, sweat, lotion and makeup are just a few of the things that create buildup and dull the look of your favorite jewelry that you wear every day. Want to keep it looking shiny and brand-new? Here are some tips from our experts:

1. Make a solution* of 50 percent ammonia, 48 percent warm or hot water, and 2 percent dish soap.
2. Soak your pieces for approximately 15 minutes.
3. Repeat this process about once a week to prevent buildup.

* Note: Only diamonds, sapphires and rubies should be cleaned in this solution. Call RGC for questions about cleaning other types of stones.